The House of Fendi is established by the Italian couple Edoardo and Adele Fendi, and was originally known for being the first handbag and fur workshop in Via del Plebiscito, Rome. The design house was immediately recognized for the quality and craftsmanship of the Fendi Products.
From the 1930’s to 1940’s, the houses’ popularity grows and reaches outside the Roman city. It is said that to Romans, a trip to Fendi was a date with certain distinction.
Edoardo and Adele’s five daughters began to work for the family business. Poal Fendi was one of the first sisters of the five to begin with the family business at the young age of 15. The other sisters soon followed.
The creative director of Fendi, Silvia Venturini Fendi, leads the house to the creation of the Fendi Baugette.
In 1965 Fendi begins to look at and use furs that had once been pushed to the side for various reasons, often because they were looked at as ‘poor’. They begin to experiment with dyeing and tanning and other unique ways to create products. The Fendi sisters and Karl Lagerfeld begin to transform Fendi into the design house it is today.