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Chanel Fine Jewelry Online

Chanel Fine Jewelry Online

CHANEL has partnered with Net-A-Porter to launch its first fine-jewellery collection online. The new collection, entitled Coco Crush, has been created by the French fashion brand’s in-house “fine jewellery studio of creation” and comprises five rings and one cuff crafted from 18-karat white and yellow gold.


It is the first time that Chanel has been available to purchase from the website and the first time that anything other than its make-up has been sold online. Just last month, Chanel outlined its plans to harmonise its global pricing structure, paving the way for a more streamlined transition into eventual online retailing. It’s latest partnership with Net-A-Porter provides the brand with the perfect opportunity to test the e-tail waters.

“We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative,” Alison Loehnis, president of the online retailer, said this morning. “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first-ever fine-jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with our customer.”

The announcement comes as it was revealed last week that Net-A-Porter has merged with the Italian-owned Yoox, pending approval from shareholders.

Coco Crush will be available on the site from April 15 to May 6, priced between £1,400 and £13,500.

La primera colección online de joyas de Chanel verá la luz de la mano de una interesante colaboración: la establecida entre la maison y el portal Net-A-Porter. Esta línea de joyería, que llevará el nombre de Coco Crush, ha sido diseñada especialmente por el estudio de creación de la firma e incluye 5 anillos y un pendiente de oro blanco y amarillo.


Con este nuevo proyecto, Chanel da una paso más en la conquista del mundo digital; y es que hace unos días supimos de la intención de la maison de comenzar a vender sus colecciones en su página web, una decisión sin duda marcada por el aumento ingente de las ventas online.

“Chanel es una firma que admiramos muchísimo y nos sentimos increíblemente honrados y orgullosos de colaborar con ellos en su primer proyecto de ecommerce de Alta Joyería. Esta fabulosa colección abraza completamente el chic inequívoco de Chanel –clásico, moderno y eterno– que seguro que conecta con nuestros clientes”, ha revelado el portal de moda online.

La colección Coco Crush estará a la venta desde el próximo 15 de abril y hasta el 6 de mayo.



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