Miu Miu Campaign on the Streets
Street style it is not, though Miu Miu’s Fall campaign seeks to evoke the off-the-cuff, improvisational ethos of the medium.
Starring Maddison Brown, Hailey Gates, and repeat Miu Miu campaign stars Mia Goth and Stacy Martin, the Steven Meisel-lensed images hark back to New York City street life in a time before every step down Broadway was documented on Snapchat.
The four actresses form a clique of well-dressed muses, sporting Miuccia Prada’s collage-like creations from Fall against a backdrop of retro-styled passersby. (Astute eyes will catch the punk, the housewife, the businessman, and the cowboy loitering in the photos’ backgrounds.) Adding to the theatricality of the campaign is the fact that each photo comes with an artistic title, a break from Miu Miu’s typical style of labeling, listing only the models’ names, date, location, and photographer.
It’s worth noting that Miu Miu isn’t the only major—or only Italian—house to take its campaign to the streets this season. Gucci also shot its ads on the boulevards of Los Angeles. The marked difference, however, is that Miu Miu crafted staged scenes with full styling while Gucci left its magpies to mingle with the L.A. regulars. Still, both campaigns feature a dude in a cowboy hat…strange but true.
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