It’s up to the fashion buyer to know, both intuitively and through research, what looks are going to be in fashion in the coming season. That’s because they’re the ones who decide what clothing shows up in the shops of the nation.
When purchasers come up with a buying plan, they think about the customer’s needs, fashion trends, potential suppliers and prices. A buyer must make sure that the department or store will make a profit from their purchases. “Money is always a concern,” says Terry Hughes, a fashion buyer in Georgia.
In order to know what to purchase, a fashion buyer analyzes market reports, talks to consultants, goes to fashion shows and keeps in touch with customers.
To purchase clothing, buyers attend trade shows and meet sales representatives. “We go twice a year to trade shows where manufacturers set up and we can look at all the lines that will be out the following year,” says fashion buyer Erin Meagher.
When making a purchase, buyers base their decisions on price, availability, reliability and selection. “We go to trade shows, take notes, photographs and then go home and work with our buying plan before we make any decisions,” says Meagher.
Fashion buyers who work for larger stores spend much of their time tracking inventory and shifting stock between stores. “I have to monitor the sales in each of the stores because something that is hot in one store may not be selling in another,” says Meagher.
Most buyers work 35- to 40-hour weeks, Monday through Friday. However, the job requires weekend and evening work to travel to shows or attend meetings. Overtime is also required when buyers prepare new budgets and make purchasing decisions. The holiday season is especially hectic.
A flair for color and design is very important in this field. In addition to being creative, buyers must be analytical, well organized and good at basic arithmetic.
Todo depende de que el comprador de moda quiera dar a conocer, tanto de forma intuitiva ya través de la investigación, lo que las miradas van a estar a la moda en la próxima temporada. Eso es porque ellos son los que deciden qué ropa aparece en las tiendas.
Publicado por @luisangelmp1